All‐in from day one
On a journey to treat the nation and beyond with the best in taste and health Sobisco started its
story more than a couple of decades ago.
All‐in from day one
On a journey to treat the nation and beyond with the best in taste and health Sobisco started its story more than a couple of decades ago.
OUR STORY
About Us
At Sobisco, we thrive to develop new and innovative products for all the consumer segments. Our classic
biscuits such as Marie, Hum Tum, Desire Butter, Prime Time are household names in India. We have
diversified from our classic biscuits and cakes to include healthy and nutritious biscuits like Breakfast, Nutri
Choice and digestive biscuits in our portfolio.
At Sobisco, we thrive to develop new and innovative products for all the consumer segments. Our classic biscuits such as Marie, Hum Tum, Desire Butter, Prime Time are household names in India. We have diversified from our classic biscuits and cakes to include healthy and nutritious biscuits like Breakfast, Nutri Choice and digestive biscuits in our portfolio.
Today we serve billions of people across the world catering to different tastes for different consumer segments. With a significant distribution network in the world and a pan-India presence, Sobisco spread its wings and targeted the key markets across the globe and built brand loyalty in the global markets through the brand name SOBISK.
We have successfully leveraged our established brand presence, strategic supply chain, diversified product portfolio and consequent value proposition for consumers to reachmaximum households. Additionally, our strategically located manufacturing facilities, experienced promoters and senior management team have made relentless efforts to establish Sobisco as an iconic brand across India. The Sobisco family houses more than 5000 employees, 1500 distributors & sub distributors catering to more than 10,00,000 shops and counting all over India and other countries globally.
Today we serve billions of people across the world catering to different tastes for different consumer segments. With a significant distribution network in the world and a pan-India presence, Sobisco spread its wings and targeted the key markets across the globe and built brand loyalty in the global markets through the brand name SOBISK.
We have successfully leveraged our established brand presence, strategic supply chain, diversified product portfolio and consequent value proposition for consumers to reachmaximum households. Additionally, our strategically located manufacturing facilities, experienced promoters and senior management team have made relentless efforts to establish Sobisco as an iconic brand across India. The Sobisco family houses more than 5000 employees, 1500 distributors & sub distributors catering to more than 10,00,000 shops and counting all over India and other countries globally.
At Sobisco, we believe our success is not just measured by our financial performances but also by our impact on society and environment. We are committed to being a responsible and sustainable company, taking care of the planet and giving back to the communities in which we operate. We provide a yearly supply of study books to around 150 children of our workers and in our earnest endeavour to remain involved with the concept of single-teacher schools in India, a lump sum amount is given annually to these Eklavya schools as our little contribution to move ahead in shaping India’s future. Healthcare too has always been an area of keen interest when it comes to counting our social responsibilities. With great spirit we organise health and other nutrition camps for workers, their families and local communities.
With our focus on Research & Development, innovation and sustainability, we will continue to uphold the standards and quality of our diversified products to reach every soul in India and across the world. More than two decades ago, Sobisco began its adventure to provide the greatest flavour and wellness to the country and beyond. The goal was to come up with a brand that would be synonymous with excellence and pure goodness.
COMPANY MILESTONES
Timeline Journey
Since 1988, Sobisco has been a name that you can trust.
1996
This year marked the setting up of a candy factory. Fondly named Bouncer candy this initiative manufactured great in quality sweet treats for the budding generation. In flavours like mango, orange, pineapple and many more, it was sure to win heart and bring smiles to many.
2000
This year gave us the launch of Hum Tum. A very popular and favourite name in the market now, this brand made use of two mascots and the communication looked young and peppy. A semi sweet variety of biscuits that appealed to many. This further was extended to cakes too and became a 100cr brand.
2006
This year marked the setting up of a candy factory. Fondly named Bouncer candy this initiative manufactured great in quality sweet treats for the budding generation. In flavours like mango, orange, pineapple and many more, it was sure to win heart and bring smiles to many.
2008
This year marked the setting up of a candy factory. Fondly named Bouncer candy this initiative manufactured great in quality sweet treats for the budding generation. In flavours like mango, orange, pineapple and many more, it was sure to win heart and bring smiles to many.
PURPOSE STATEMENT
At Sobisco we strive to take care
of the ones in need.
Our Mission
At Sobisco, our mission is to delight consumers by crafting high-quality biscuits and cakes that transcend the ordinary. We are committed to redefining indulgence through innovative recipes, premium ingredients, and a relentless pursuit of excellence. With a focus on taste, freshness, and wholesome goodness, we aim to create moments of joy for our customers. Our mission extends beyond the creation of delectable treats; it’s about fostering connections, creating memories, and becoming a cherished part of people’s everyday lives. Through our dedication to quality and a passion for baking, we strive to be the brand that elevates every occasion, making life a little sweeter for everyone.
Our Vision
At Sobisco, we envision a future where our products are synonymous with
unparalleled quality, innovation, and irresistible flavour. We aspire to be a global leader in the FMCG industry, known not only for our delicious products but also for our commitment to sustainability and social responsibility. We envision a world where every bite of our creation brings happiness, where our brand is a beacon of trust, and where we contribute to the well-being of both individuals and the planet. Through continuous innovation, ethical practices, and a dedication to customer satisfaction, we strive to shape a future where Sobisco stands as a symbol of extraordinary taste and positive impact in every community
we serve.
PURPOSE STATEMENT
At Sobisco we strive to take care
of the ones in need.
Our Mission
At Sobisco, our mission is to delight consumers by crafting high-quality biscuits and cakes that transcend the ordinary. We are committed to redefining indulgence through innovative recipes, premium ingredients, and a relentless pursuit of excellence. With a focus on taste, freshness, and wholesome goodness, we aim to create moments of joy for our customers. Our mission extends beyond the creation of delectable treats; it’s about fostering connections, creating memories, and becoming a cherished part of people’s everyday lives. Through our dedication to quality and a passion for baking, we strive to be the brand that elevates every occasion, making life a little sweeter for everyone.
Our Vision
At Sobisco, we envision a future where our products are synonymous with
unparalleled quality, innovation, and irresistible flavour. We aspire to be a global leader in the FMCG industry, known not only for our delicious products but also for our commitment to sustainability and social responsibility. We envision a world where every bite of our creation brings happiness, where our brand is a beacon of trust, and where we contribute to the well-being of both individuals and the planet. Through continuous innovation, ethical practices, and a dedication to customer satisfaction, we strive to shape a future where Sobisco stands as a symbol of extraordinary taste and positive impact in every community
we serve.
OUR TEAM
Meet the Team
Phoenix Baker
Engineering Manager
Olivia Rhye
Founder & CEO
Phoenix Baker
Engineering Manager
Olivia Rhye
Founder & CEO
